After John Pemberton died,in1888, a man called Asa Candler bought the recipe for Pemberton's medicine He decided to sell it, not as a medicine but as a drink. In 1892, he spent $ 12,000 on advertising it. The Coca Cola advertising campaign hasn't stopped since then! And it has worked brilliantly. Coke has been the most popular drink in the USA for more than sixty years.
In 1941, when the USA entered Word War II, American soldiers began to travel all over the world .The President of the Coca Cola Company promised to send their favourite drink wherever they went, Five billion bottles of Coke were sent around the world to the soldiers! And that's why, since the War, Coke has been famous everywhere. if you look on a bottle of Coke you will find that one of the ingredients is called simply 'natural flavourings'. What are those flavourings? No one will tell you! The recipe for Coke has been a secret for a century. The Coca Cola Company keeps it in a safe in Atlanta. In 1985, the company made a small change to its famous drink. Millions of people complained. The company had to go back to the recipe in the safe!
No hay comentarios:
Publicar un comentario