The ALS Ice Bucket Challenge (dumping a bucket of ice water on your head or donating some money to the ALS Association) has recently gone viral through social media. Celebrities do it and nominate other famous people who must do the same or make a donation in 24 hours.
Public awareness of this disease, amyotrophic lateral sclerosis (ALS),
has always been relatively limited, however this social media campaign was born to raise funds and spread awareness of this disease and , what is more important, HOPE.
Public awareness of this disease, amyotrophic lateral sclerosis (ALS),
has always been relatively limited, however this social media campaign was born to raise funds and spread awareness of this disease and , what is more important, HOPE.
I have to say that watching these videos of celebrities dumping buckets of freezing water over their heads is really entertaining, however few of the videos I´ve seen contain any substantive information about the disease, and many of them just try to show altruism or attractiveness in a wet T-shirt.
"Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's Disease," is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed" (from http://www.alsa.org/about-als/what-is-als.html)
As I don´t like cold water very much, I have made my own economical donation to the ALS Association, (ES09 - 2038 - 1923 - 156200003135, Asunto: cubo helado) and encourage you to contribute to a good cause.
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